Bluegrass Dairy and Food's Business Insights

Components of a Successful Sales Pitch

What makes for a successful sales pitch? In an ideal working world, clients would leap at the chance to try new products and invest in fledgling businesses. After all, you can see the benefit in your product or service clearly; why shouldn’t everyone else be...

Our Favorite B2B Blogs

Let’s face it: most of us don’t have the time, energy, or inclination to do work-related research once the closing bell rings. Staying informed of changes and updates to industry trends is vital to any successful business –  and for those in B2B...

How to Market Effectively to Businesses

The winter holidays are on the horizon again, bringing with them brightly-lit storefronts and festive musical cheer. Every store takes advantage of the festive season by adapting their storefront displays to appeal to spontaneous shoppers. As Business-to-Consumer...

The Importance of Employee Engagement

Every company dreams of having an engaged employee base. In a perfect world, every team member would stride into work on Monday with bright eyes and ready enthusiasm, excited for the week ahead. Unfortunately, though, that degree of engagement can be difficult to...

Strategies for Effective In-House Communication

Company leaders are almost invariably charming and focused. They can convince, inspire, and guide their clients and investors alike into following their vision for the company – and often need to do so to keep the business on the up and up. However, those who focus too narrowly on the big-picture and prioritize external communication often face trouble later on, when small staff problems they overlooked or ignored burgeon into significant in-house issues. At Bluegrass Dairy and Food, we know that a successful company necessarily fosters a communicative and encouraging corporate culture. We hold our employees in high esteem – so we know the value of implementing effective strategies for in-house communication. Here are a few practices for rising companies to consider.

How to Soothe a Dissatisfied Customer

The best customer service policies in the world won’t stop angry clients from venting their dissatisfaction to a beleaguered rep. Unfortunately, even well-run companies occasionally suffer from bouts of miscommunication and make missteps during business negotiations; for many, fielding the resulting irritated customers is a rote aspect of conducting business. However, companies who dismiss valid – if angrily delivered – client concerns out of hand run the risk of driving otherwise loyal customers away. Soothing angry customers effectively requires more empathy and strategy than a call script can provide. Here, we’ve included a few tips for those on the front lines of client communication.